The 52: Marketing New Year’s Resolution #3: Avoid Random Acts of Marketing

Week 3

Marketing New Year’s Resolution #3: Avoid Random Acts of Marketing

Random acts of marketing are those “brilliant” ideas that are going to shift the trajectory of your marketing once and for all. Usually, these ideas come from a sales representative trying to sell you something, or they could come from a conference or webinar session designed to draw attendance.

While random acts of marketing sound good, they rarely produce results. When you implement random acts of marketing, you will:

• Take time, money, and energy from the well-thought-out marketing strategy that took weeks or even months to develop (if you have one at all)

• Make your staff members feel like they are chasing their tails

• Confuse the community, prospects, clients, and COIs over your messaging and branding

This year, avoid random acts of marketing that are not integrated into a bigger marketing strategy.

P.S. Is a new niche part of your 2021 marketing strategy? Get a jump-start with our new Niche Starter Kit program starting January 29. Learn more!

The 52: Marketing New Year’s Resolution #2: Stick to What Works

Week 2

Marketing New Year’s Resolution #2: Stick to What Works

Boredom is the enemy of marketing. Implementing the same tactics week after week, year after year, can become monotonous, and you may be tempted to try something new. But it is this focus and consistency that produces marketing results. This year, instead of shifting gears because you are bored with your marketing, redirect that time and energy to perfecting your existing campaigns.

P.S. Have you thought about exploring a niche market? Check out our new Niche Starter Kit program starting January 29. Learn more!

The 52: Marketing New Year’s Resolution #1: Strategy First, Tactics Second

Week 1

Marketing New Year’s Resolution #1: Strategy First, Tactics Second

Strategy is your long-term plan for achieving a goal. Your strategy rarely changes. Tactics are the actions that support your strategy. These change all the time based on changing environments. For example, your strategy could be “Positioning our firm as a thought leader among socially conscious investors.” Your tactic would be to develop weekly videos and share them on YouTube. YouTube videos may change to live-streaming videos and then again to virtual conferences—but your strategy stays the same. This year, instead of deciding which tactics you will implement, define your long-term strategy first, then choose the tactics that will support your strategy.

Source: Derived from Seth Godin’s teachings.