Here are three reasons marketing will only get harder for financial advisors. Yet the situation isn’t hopeless. You can adopt strategies that make your marketing easier even with the changes on the horizon.
Kristen Luke shares how niche marketing helps financial advisors stand out, attract ideal clients, and grow with purpose.
Financial advisors can stand out and attract more clients by using micro-targeted marketing strategies tailored to specific client characteristics or needs, even without committing to a defined niche.
If your marketing feels scattered, it’s not because you’re doing too little — it’s because you’re missing answers to two key questions: Who? And how?