Here are three reasons marketing will only get harder for financial advisors. Yet the situation isn’t hopeless. You can adopt strategies that make your marketing easier even with the changes on the horizon.

If you’re struggling to attract new clients other than from referrals, it’s probably because prospects have a difficult time differentiating you. Prospective clients face four realities that can end up overwhelming their decision-making process.

With few exceptions, financial advisors don’t generate the leads they want with a social media strategy. They should consider the influencer and search channels to get more exposure to their target market and, thus, leads.