When starting with a niche, you may find it difficult to come up with topics for your content marketing. To get ideas, take notes about what your prospects are talking about. This article covers specific points to note to create an effective content strategy.

When creating your marketing message for your niche, you want to articulate the one unique problem your niche faces. Here are questions to help you understand that overriding problem.

To be an uncomparable financial advisor, you need a marketing message that is simple, clear, and repeated often. Here’s a framework for creating your message.