Kaleido Creative Studio

May 12, 2025
Industry
Kitces.com
How Financial Advisors Can Leverage The ...

Financial advisors can stand out and attract more clients by using micro-targeted marketing strategies tailored to specific client characteristics or needs, even without committing to a defined niche.

How Financial Advisors Can Leverage The Effectiveness Of Niche Marketing Without Having One
April 25, 2025
Industry
Advisor Perspectives
Why Your Marketing Feels Scattered … and How to ...

If your marketing feels scattered, it’s not because you’re doing too little — it’s because you’re missing answers to two key questions: Who? And how?

Why Your Marketing Feels Scattered … and How to Fix It
December 6, 2024
The 52
Kristen Luke
Stand Out by Doing What Others Aren’t

Look for low competition and underutilized strategies.

Stand Out by Doing What Others Aren’t
November 29, 2024
The 52
Kristen Luke
10 Key Marketing Lessons Financial Advisors Can ...

Apply election strategies to your marketing.

10 Key Marketing Lessons Financial Advisors Can Learn from the 2024 Election
November 15, 2024
The 52
Kristen Luke
10 Ways to Repurpose a Single Podcast Episode

Make your content work harder.

10 Ways to Repurpose a Single Podcast Episode
Kristen Luke
September 29, 2022
Blog

Marketing Strategies for the Introverted Financial Advisor

Kristen Luke
September 29, 2022
Blog
Marketing Strategies for the Introverted Financial Advisor

Introverted financial advisors really can stand out from the competition. Here are three marketing strategies to help you play to your strengths as an introvert.

Kristen Luke
September 23, 2022
The 52

The 52: How to Use Text Message Marketing

Kristen Luke
September 23, 2022
The 52
The 52: How to Use Text Message Marketing

Text messages can have impact but are easy to overdo.

Advisor Perspectives
September 21, 2022
Industry

How to Fix a Niche that is Too Narrow or Too Broad

Advisor Perspectives
September 21, 2022
Industry
How to Fix a Niche that is Too Narrow or Too Broad

When you choose a client niche, you may find that the focus is too narrow or too broad. Here’s how you can remedy the situation.

Source: https://www.advisorperspectives.com/articles/2022/09/21/how-to-fix-a-niche-that-is-too-narrow-or-too-broad

Kristen Luke
September 21, 2022
Blog

How to Remedy a Niche That Is Too Narrow or Too Broad

Kristen Luke
September 21, 2022
Blog
How to Remedy a Niche That Is Too Narrow or Too Broad

When you choose a niche client, you may find that the focus is too narrow or too broad. Here’s how you can remedy the situation.

Kristen Luke
September 16, 2022
The 52

The 52: How Much Does It Cost to Self-publish a Nonfiction Book?

Kristen Luke
September 16, 2022
The 52
The 52: How Much Does It Cost to Self-publish a Nonfiction Book?

Be prepared to spend $20K-$60K if you want to be a published author.

Advisor Perspectives
September 8, 2022
Industry

Your Niche is More than Who You Serve

Advisor Perspectives
September 8, 2022
Industry
Your Niche is More than Who You Serve

Let me give you an example of what it truly means to serve a niche.

Source: https://www.advisorperspectives.com/articles/2022/09/07/your-niche-is-more-than-who-you-serve

Kaleido Creative Studio
September 7, 2022
Blog

Why Self-publishing a Nonfiction Book Is So Dang Expensive

Kaleido Creative Studio
September 7, 2022
Blog
Why Self-publishing a Nonfiction Book Is So Dang Expensive

This is a guest post by best-selling author, coach, and speaker Stacy Ennis.

Kristen Luke
September 2, 2022
Blog

Design Your Business Model Around Your Niche

Kristen Luke
September 2, 2022
Blog
Design Your Business Model Around Your Niche

Your niche-focused business model is more than the type of people you serve. It is what you do to help them. This article covers the four elements of building a niche-centered business model.

Kristen Luke
September 2, 2022
The 52

The 52: “Marketing Is Far Too Important to Be Left to the Marketing Department”

Kristen Luke
September 2, 2022
The 52
The 52: “Marketing Is Far Too Important to Be Left to the Marketing Department”

Want your marketing to be successful? Take ownership!

Kristen Luke
August 26, 2022
The 52

The 52: Plant Seeds in Your Content

Kristen Luke
August 26, 2022
The 52
The 52: Plant Seeds in Your Content

Help your audience envision working with you.

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