Kaleido Creative Studio

February 6, 2026
Industry
Kaleido Creative Studio
Financial Advisor Services Map

We’re honored to be included in the newest edition of Kitces.com’s Financial Advisor Services Map! Kaleido Creative Studio was selected for Content Marketing in the Marketing/Business Development category. OnNiche®️ was included in Sales/Marketing Coaching under the Business & Practice Improvement category.

Financial Advisor Services Map
January 19, 2026
Industry
Kristen Luke
Creating An Annual Marketing Strategy To Fit ...

How do you move beyond guesswork and create a marketing strategy that actually fits your firm? In this article, Kristen Luke shares how advisors can evaluate marketing options, set clear priorities, and build an annual strategy that supports long-term business goals without chasing every new idea.

Creating An Annual Marketing Strategy To Fit Your Firm (And Stop Guessing What To Do Next)
November 19, 2025
Industry
Kristen Luke
Becoming Uncomparable: Why Your Niche Is Your ...

Catch this conversation between Kristen Luke and author and coach Stacy Ennis on how focusing on the right audience can transform your marketing and your business. You’ll learn the steps that will make your marketing focused, effective, and authentic.

Becoming Uncomparable: Why Your Niche Is Your Superpower
October 22, 2025
Industry
Kristen Luke
How Financial Advisors Can Stand Out Through ...

Stop blending in and start standing out. Most advisors sound the same—but they don’t have to. In this replay from The Podcast Consultant, Meagan Evertson, Director of Client Experience at OnNiche® by Kaleido, shares how financial advisors can use strategic niche marketing to differentiate their message and attract the right clients, including a three-step discovery process to identify and own their niche.

How Financial Advisors Can Stand Out Through Niche Marketing
August 27, 2025
Industry
Kristen Luke
Follow a Marketing Cadence That Sticks—the ...

Kristen Luke shares how a consistent marketing cadence helps advisors stay focused and grow sustainably.

Follow a Marketing Cadence That Sticks—the Annual Reset
Kristen Luke
December 23, 2022
The 52

The 52: The Long-Term Consequences of ChatGPT

Kristen Luke
December 23, 2022
The 52
The 52: The Long-Term Consequences of ChatGPT

AI will require advisors to up their game.

Advisor Perspectives
December 19, 2022
Industry

The Incredible "Silver Bullet" Potential of ChatGPT

Advisor Perspectives
December 19, 2022
Industry
The Incredible "Silver Bullet" Potential of ChatGPT

ChatGPT, the new AI chatbot, offers a short-term opportunity for savvy financial advisors. But it has long-term consequences for all advisors.

Source: https://www.advisorperspectives.com/articles/2022/12/16/the-incredible-silver-bullet-potential-of-chatgpt

Kristen Luke
December 19, 2022
Blog

ChatGPT: The Marketing Silver Bullet You’ve Been Looking for?

Kristen Luke
December 19, 2022
Blog
ChatGPT: The Marketing Silver Bullet You’ve Been Looking for?

ChatGPT, the new AI chatbot, offers a short-term opportunity for savvy financial advisors. But it has long-term consequences for all advisors.

Kristen Luke
December 16, 2022
The 52

The 52: The Short-Term Opportunities of ChatGPT

Kristen Luke
December 16, 2022
The 52
The 52: The Short-Term Opportunities of ChatGPT

Early adopters of AI-generated content will benefit.

Kristen Luke
December 9, 2022
The 52

The 52: Become a Guest on a Podcast

Kristen Luke
December 9, 2022
The 52
The 52: Become a Guest on a Podcast

Get in front of a lot of people with minimal time spent.

Advisor Perspectives
December 1, 2022
Industry

Find Your Patient Zero

Advisor Perspectives
December 1, 2022
Industry
Find Your Patient Zero

To market to your niche, start with “patient zero.” Here is how to identify and work with someone who can help drive your firm’s viral growth.

Source: https://www.advisorperspectives.com/articles/2022/11/29/find-your-patient-zero

Kristen Luke
November 30, 2022
Blog

Find Your Patient Zero

Kristen Luke
November 30, 2022
Blog
Find Your Patient Zero

To get the marketing ball rolling for your niche, start with “patient zero.” This article shares how to identify and work with someone who can help drive your firm’s viral growth.

Advisor Perspectives
November 29, 2022
Industry

The Balanced Advisor Podcast: Finding Your Niche with Kristen Luke

Advisor Perspectives
November 29, 2022
Industry
The Balanced Advisor Podcast: Finding Your Niche with Kristen Luke

In this episode of the Balanced Advisor podcast, we discuss how you find your niche, and how you can use that to scale your business and achieve balanced growth.

Source: https://balancedadvisor.libsyn.com/ep-72-finding-your-niche-with-kristen-luke

Advisor Perspectives
November 22, 2022
Industry

Are You Selling Life Rafts or Sailboats?

Advisor Perspectives
November 22, 2022
Industry
Are You Selling Life Rafts or Sailboats?

If you aren’t willing to niche, at least decide whether you are trying to help your clients thrive or survive. Then build a message around one of those themes. Are you selling them life rafts (survive) or sailboats (thrive)?

Source: https://www.advisorperspectives.com/articles/2022/11/22/are-you-selling-life-rafts-or-sailboats

Kristen Luke
November 16, 2022
Blog

Are You Selling Life Rafts or Sailboats?

Kristen Luke
November 16, 2022
Blog
Are You Selling Life Rafts or Sailboats?

If you serve diverse groups of clients, you might find messaging that resonates with all of them by considering whether your clients are in the life-raft or sailboat category of financial planning.

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