Three Types of Lead Capture

Through your various promotions, you will send people to your website, where they can fill out their contact information in order to receive your ebook. This is most commonly done through a landing page, which is the first type of lead capture we discuss here. This landing page, as seen below, can be housed on your website but is generally not included in the menu navigation. Often, people will use other marketing software to create landing pages. Marketing automation and email marketing systems will often have landing page builders. These can be helpful because they usually allow you to easily connect your drip emails to your landing page.

A second option is a simple form like the one on the screen below. This is a great option because you promote your ebook directly from your website. Your website visitors can just click the promotion button, and a form appears without taking them off the website. The downside is that it's hard to point outside promotions to this section of your website. This option is primarily used when your only promotion source is your website.

Finally, we have the pop-up box to get someone to download your ebook. This box pops up on your website after someone has been on a page for a specified period. The benefit is that the pop-up can appear anywhere on the website that your visitor is viewing. They do not have to find the form on a specific part of your site. The downside is that you cannot direct other campaigns to this pop-up. So, like the simple form, your website is your only promotional avenue. 

You don’t have to limit yourself to just one lead capture mechanism. In fact, you can have all three. That would give you flexibility on how you promote your ebook.