One of the best ways to increase your chances of marketing success is to designate a marketing point person within your firm—someone who can ensure that projects are completed and deadlines are met. While you and other team members will have input in the firm's overall marketing strategy, delegating routine tactics keeps your marketing consistent.
Marketing requires a certain skill set to be successful. When appointing a marketing point person, ask yourself these six questions:
Is this person organized and capable of meeting deadlines?
Does this person have time?
Is this person detail-oriented?
Is this person self-motivated?
Does this person have both the financial and marketing knowledge required to manage outside vendors?
Does this person understand the compliance issues?