If your office looks warm, professional, and inviting, why hide it until someone shows up in person?

Do you have a beautiful office worth showcasing? If so, don’t keep it a secret and only let people discover it once they walk through your door. Sharing photos of your office online can actually influence a prospect’s decision to meet with you.

Why? Because your office space says a lot about you and your firm.

It can make your business feel more inviting and comfortable than prospects might imagine.
It can match a prospect’s design aesthetic, creating an instant sense of connection.

I’ll give you a personal example: I chose my current dermatologist based on photos I found of his office online. The space looked like my living room, and I knew immediately that we’d be a good match.

Where to Feature Your Office Photos

Website Photo Gallery: Create a dedicated photo gallery on your website, often on the About page, where visitors can get a sense of your space.
Throughout Your Website: Don’t limit your photos to one page. Sprinkle them across your site where appropriate.
Google Business Profile: Prospects often check Google before calling or visiting. A profile with welcoming photos of your office creates a strong first impression.
Local Listings: Add them to sites like Nextdoor and Yelp, where prospects might be searching.
Professional Directories: Many industry or referral directories allow for images. Use that space to stand out.

The takeaway? First impressions often happen online, not in person. By sharing photos of your office, you can create comfort, trust, and connection before a prospect ever walks through the door.