For less than $10 per copy, your book can be one of the most cost-effective lead generation tools you’ll ever use.
July 25 marked two years since I published Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing. Hitting that milestone made me reflect on the biggest lessons I learned in the process.
A book doesn’t just build authority—it can also help you build your marketing list. When you position your book as a free resource, it becomes a powerful lead generation tool that attracts people genuinely interested in your expertise.
Here are a few practical ways to use your book for lead generation:
Create a Request Page: Add a dedicated page to your website where people can request a free paperback copy of your book in exchange for their name, email, and mailing address.
Promote During Webinars, Presentations, and Podcasts: Whenever you’re speaking, virtually or in person, mention your free book offer. It’s an easy way to convert an audience into leads in your marketing database.
Leverage Social Media: Use your existing platforms to promote the free book giveaway, either for a limited number of copies or a limited time. Scarcity helps drive action.
Engage Your COIs: Ask your centers of influence (COIs) to include your book in their end-of-year book lists and link back to your free giveaway page. This broadens your reach and introduces your book to new audiences.
The Cost Equation: Not including the time and cost to write and publish the book, I’ve found that sending out a paperback (purchasing a wholesale copy and mailing it) costs about $8–$10. That’s a remarkably inexpensive way to capture the names of people who are genuinely interested in what you do.
Don’t Forget to Nurture: Once you’ve collected names, the key is to have a nurture plan. A book gets you attention, but the real value comes from continuing to engage those contacts and converting them into appointments over time.
The takeaway? A book is more than a credibility marker. It’s a scalable, cost-effective lead generation tool when paired with the right strategy to capture and nurture interest.
Kristen Luke
Founder of Kaleido Creative Studio and OnNiche®
We Want Your Take! Have you thought about using a book as a lead generation tool? How would you promote your free book offer—through your website, social media, webinars, or COIs? And once you’ve captured new names, what’s your plan to nurture those relationships? Join the conversation and share your ideas at the OnNiche® Public Square!