Your book isn’t just a book—it’s a networking tool, even before it’s published.
Last Friday marked two years since I published Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing. Hitting that milestone made me reflect on the biggest lessons I learned in the process.
Most people assume the marketing impact of a book starts when the book launches. In reality, the benefits can begin months, or even years, earlier if you approach the writing process as one long marketing effort.
When working on your first draft, the act of writing can open doors long before your pages even see an editor. You can use it as an excuse to reach out to prospects or centers of influence cold.
Interviews: Reach out to prospects or centers of influence (COIs) in your niche to interview them for stories or research to use in your book. Even if you have no relationship with them, you might be surprised how open they are to talking if they know they might be included in the book. Those conversations build relationships while also enriching the book.
Beta Readers: After you have a solid draft edited and proofread by professionals, solicit people in your niche to serve as beta readers. That invitation is primarily about feedback, but it also creates early buy-in and sparks conversations with people in your niche that might never have happened otherwise.
The takeaway? You don’t have to wait 18 months for a “finished product” to see marketing results. Every stage of creation, from outlining to editing, can be a reason to connect, engage, and position yourself as an authority within your niche. If you’ve ever considered writing a book, focus on the journey, not just the end result. It can quietly build marketing momentum long before launch day.
Kristen Luke
Founder of Kaleido Creative Studio and OnNiche®
We Want Your Take! Have you thought about writing a book for your niche, or have you already started one? How can you use the process itself, not just the finished product, to open doors and spark conversations? Join the conversation and share your approach at the OnNiche® Public Square!