Your book isn’t just a book—it’s social media content, even before it’s published.
July 25 marked two years since I published Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing. Hitting that milestone made me reflect on the biggest lessons I learned in the process.
Most people assume you have to wait 18 months for a “finished product” to see the marketing benefits of publishing a book. But every step of the process is an opportunity to engage your niche.
The book-writing process can generate months of social media content that positions you as an expert before the release and gives people a reason to connect with you. Here are a few ways to turn your book development journey into social media content:
Repurpose Your Book Content: You’re already creating a wealth of material—use it! Share excerpts, or have AI transform sections of your manuscript into articles for a LinkedIn newsletter. Always mention that the content comes from your upcoming book to build anticipation. You can also post snippets from interviews, and if you have video or audio recordings, consider sharing short clips (just be sure to get permission first).
Get Your Audience to Participate: Share different cover design options and ask for votes. Invite your followers to weigh in on the title or subtitle. This kind of content not only drives engagement, but it also helps your audience feel invested in the book’s creation. When they’ve contributed, they’ll be more likely to spread the word when it’s published.
Make Announcements Along the Way: Use milestones as reasons to post. Reveal the title and book cover, share the print release date, or announce when the audiobook will drop. Each update gives you another touchpoint with your niche.
You don’t have to wait for the launch. Your book can start working for you the moment you start writing.
Kristen Luke
Founder of Kaleido Creative Studio and OnNiche®
We Want Your Take! Have you thought about writing a book for your niche, or have you already started one? How can you use the process itself, not just the finished product, to open doors and spark conversations? Join the conversation and share your approach at the OnNiche® Public Square!