They're engaging with everything. Why aren't they reaching out?

The Problem: Engaged but Not Booking

You notice it in your webinar attendance numbers, your newsletter click-through rates, your LinkedIn newsletter opens. People are engaging with your content—sometimes for months or even years—yet they never take the next step to schedule an appointment. It can be frustrating and puzzling. What keeps an engaged prospect from taking the next step?

The Solution: Reach Out Directly

Proactively reaching out by email, text, or phone can make all the difference. Many prospects are quietly craving a personal touch but are reluctant to ask for help. Especially in today’s climate of uncertainty—where money and emotions are constantly in motion—waiting for prospects to initiate contact often means missed opportunities.

The Outcome: New Appointments

Will everyone respond? No. Most won’t. But among the many who don’t reply, you’ll find a few who have been waiting for the right nudge. One or two meaningful conversations can more than justify the time invested in personal outreach. When so many people won't take the time to reach out individually, a little personalization can go a long way.

How We Help: Focus on What Moves the Needle

At OnNiche® by Kaleido, our ongoing coaching and office hours help advisors view their marketing from multiple perspectives—and focus on the strategies that truly move the needle. One of the most overlooked? Personally reaching out to silently engaged prospects.

We Want Your Take! What has been your experience with direct outreach to prospects who are silently engaged? Join the conversation and share your approach at the OnNiche® Public Square!