10 Factors to Assess Your Niche

There is no perfect niche market. Only you can decide which option is right for you based on the characteristics of your target audience and your passion and aptitude to serve them. To help you make your final selection, we recommend assessing your niche market candidate on 10 key factors that can impact your ability to launch a successful niche marketing strategy. These 10 factors are:

• Pain

• Purchasing power

• Easy to Target

• Growing

• Urgency

• Dominance

• Complexity

• Credibility

• Access

• Expertise

Let’s walk through these and highlight why and how they can impact your ability to reach and engage your target audience.