How to blend digital and in-person marketing for real results.

It’s tempting to believe that online marketing is the answer to everything. It’s inexpensive, easy to delegate, and you don’t even have to leave your office. But it often lacks the depth of connection that comes from in-person engagement.

In contrast, in-person marketing—through events, networking, or speaking—often delivers higher-quality interactions. But it’s time-intensive and typically more expensive.

The reality is this: Neither path is right or wrong. But each demands a different kind of strategy. And for most advisors, the real leverage doesn’t come from choosing one—it comes from knowing how to blend them.

The Sweet Spot: Merge the Two

The most effective approach is to integrate your online and offline efforts.

Connect online with people you’ve met in person. Then stay top of mind by sharing relevant content and engaging with theirs.
Use your digital presence to nurture relationships between meetings, remind people what you do, and show how you think.
For those you first meet online, look for ways to take the relationship offline—by inviting them to a live event, joining events they’re attending, or arranging a one-on-one meeting.

It’s not about choosing one or the other. It’s about making each channel reinforce the relationship.

We Want Your Take! Is your firm leaning more into digital, staying committed to in-person, or trying to blend both? Let us know how you’re thinking about the balance—we’d love to hear your take. Join the conversation and share your experience at the OnNiche® Public Square!