Objective:
Depending on your situation, you may have very little experience working with your niche. Or, you may have worked with them for years. No matter which end of the spectrum you are on, there is no better way to learn than to teach. And that’s what you do when you blog. When you write about the problems your niche faces, you gain a deeper understanding of them.
Here is why writing a blog is so important:
The research required to write a blog will help you build your skills and confidence.
It will help you articulate your message.
You’ll get feedback and see what resonates and what doesn’t.
It positions you as an expert.
And finally, it will tell you which topics are good for future lead generation campaigns.
Here is what you can expect:
You will learn best practices on how to write blogs.
We will provide you with feedback so that you know exactly how to write them going forward.
You will experiment with topics to see which resonate and which don’t.
You will implement a workflow for planning, creating, and promoting your blog.
You will develop an email marketing system to promote your content to clients, prospects, and contacts in your niche.
Next Steps:
Introduction
Plan Your Blog
Brainstorm Topics
Capture Future Topics
Create an Editorial Calendar